Barry Schwartz at Google TechTalks
2007 September 17
Barry Schwartz, author of The Paradox of Choice: Why Less Is More
If you’re too lazy to read the book, this talk sums up the general ideas of it in about an hour.
- The Paradox of Choice: “Maximizers”
- The Time Problem
- Open to pour
- That’s Dangerous!
- Google Talk Gadget