I’ve always stood by my opinion that The Coca-Cola Company has some of the best advertising of any consumer product out on the market. Their products seem to always be adorned with great graphics, superb color schemes, and very cool-looking designs. In short, The Coca-Cola Company seems to know where to find talent and how to recruit them to advertise their brand.
With that said, it’s probably safe to say that while Coca-Cola does work with a bunch of talented people, they surely can’t work with all of the talent that’s out there. That’s where the Coke Art blog comes in.
In a sense, the Coke Art blog showcases the work of artists interested in showing off their interpretations of the “Coke side of life”.
The â€˜Coca-Colaâ€™ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of â€˜The Coke Side of Lifeâ€™ philosophy.
The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.
Throughout its 120-year history, advertising and communication has played a vital role in shaping â€˜Coca-Colaâ€™ into an iconic, cultural and timeless brand. Over the years, â€˜Coca-Colaâ€™ has continually challenged artists and agencies to create innovative refreshing images.
The diverse backgrounds of the contributing artists and designers, has resulted in a range of images that reflect different cultures and societies. By combining the iconic original glass bottle image with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.
â€˜Coca-Colaâ€™ has always had a strong artistic heritage having been famously interpreted by artists such as Haddon Sundblom, Norman Rockwell and Andy Warhol who have all reflected the social and cultural attitudes of the time.
The site is simply awesome. So much great work to see there. But beware, you’re gonna need a broadband connection since many (if not all) the images shown are full-res (meaning they are big).