We deserve hot juicy burgers!!!

It’s a burger revolution over at Wendy’s! In an attempt to get more burgers out of their fast-food joint, Wendy’s has made this amusing website that encourages viewers to submit the reason why they think they deserve a hot, juicy burger.

In doing so, those who sign up are subject to a point system that allows them to win free stuff — burgers from Wendy’s included! You can create your own character and then submit a photo (if you choose to) and even record your own “Hot, Juicy Burger” chant.

I think what makes the site most amusing is its WarCraft-like soundtrack and voice-overs. Just click on any of the links and you’ll hear the voice. This is great viral advertising because it makes me want a Wendy’s burger immediately (but there are no Wendy’s franchises near me).

Go waste some time now. You know you want to.