We Add Up: personalized tees to help stop global warming

We Add Up is a website that puts a personal touch on the fight to stop global warming.

By choosing an action from the list, you will pledge to do that specified action to reduce the effect of global warming. Meanwhile, people from all over the world will be doing their part too. Together, lots of people can change things.

To help spur on the movement to save the Earth, Judy Pezdir and Jill Palermo (the mother-daughter team behind We Add Up) and the rest of the folks at We Add Up have decided to personally print a t-shirt with the action you choose and the number of your position in the global count. In a sense, your t-shirt might look like the one above, but it’ll have its own unique number for you to call your own.

The t-shirts are printed on 100% organic tees and are available in short sleeve, long sleeve, and women’s tee for $25 and $29.

Start Counting! WE ADD UPâ„¢ launches personalized campaign to raise global warming awareness

Cool campaign literally ‘counts you in’ in the effort to cool the planet

Willoughby, OH – (Oct. 29, 2007) – The climate crisis is real and happening right now. People are asking, “What difference will changing my light bulbs really make? The problem is so huge, and I’m just one person.” A new campaign is taking global warming head on by raising awareness of its devastating affects while educating people on ways to stave off, and even potentially reverse imminent climate change. WE ADD UP encourages people to make small or large changes in their lives to reduce greenhouse gas emissions.

WE ADD UP is a global campaign using organic cotton t-shirts that literally “counts you in.” Every shirt is printed by hand with a unique number. YOUR number represents your place in the sequential global count of all the people who are taking steps to help stop climate change. As the count grows, we demonstrate to the world that “WE ADD UP.” On the back of each shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint - the contribution their lifestyle makes to greenhouse gases - such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 18 others. You choose which action you are committed to doing and get counted in. WE ADD UP also offers o¬rganic cotton reusable grocery tote bags that say “Neither” (the answer to the paper or plastic question), and recycled plastic sports bottles and stainless steel coffee mugs that also promote the WE ADD UP message.

“The mission of the campaign is to spread the message that each of our efforts do matter, because collectively, we add up,” said Jill Palermo, marketing director of I’m Organic®, the messaging company that developed the campaign. “This is a global issue, and our goal is to get millions of people worldwide counted in and committed to taking action to stop climate change now. No one can do everything, but everyone can do something.”

Don’t be fooled, the website isn’t just a creative way to show-off your efforts to fight global warming. We Add Up also explains in detail how each action you choose can help make a difference. So if you aren’t sure exactly how doing one of the given options will help save the world, then just click on it and you can read about it on the next page. And if t-shirts aren’t your thing, they have a few other accessories and items for you to choose from.