NOTCOT got their hands on a NYTO American Comfort Quilt and it is simply awesome.
The American Comfort Quilt features iconic American company logos arranged across a white quilt. Maybe you aren’t a fan of big corporations, or maybe you are, but whatever side you’re on you can’t escape the fact that the American Comfort Quilt is beautiful in that sort of organized-chaos sort of way.
NYTO Studios introduces the American Comfort Quilt. This handmade art piece, a limited series of five, includes 58 logos of mass-market retailers, fast food chains and other corporations that participate in the creation of the contemporary North American identity and condition. Iconic North American brands such as these give us both comfort and identity, yet we feel ambivalent or even negative toward their hegemony over our cultural and economic landscape. It is the problematic balance between familiarity and alienation which this quilt seeks to examine.
If you want one, you’ll have to contact NYTO Studios for a price as they are only handmade in limited quantities. Cool idea. I want one.
How can they make a quilt that captures the branding of america without the logos of a Coke/Pepsi or Starbucks?!
RE: Steve
Coca-Cola is one of the larger logos on this quilt.