Talk about the power of advertising. It turns out that the awesome Guinness tipping domino commercial that aired earlier this year has created a boom for the domino toy industry. Believe it or not, the demand for dominoes are so high at the moment that some production analysts think that there might even be a shortage for Christmas!

It also doesn’t help that big-name stars like “Tom Cruise, Demi Moore, and the Beckhams” are all into this game at the moment as well. How weird!

Here’s some info about the Guinness ad that’s said to be at the root of this domino frenzy.

The Guinness Domino campaign was developed at AMV BBDO by creatives Angus MacAdam and Paul Jordan, and agency producer Carol Powell.

Filming was shot by director Nicolai Fuglsig via MJZ (known for Sony Bravia Balls), with director of photography Ellen Kuras, executive producer Debbie Turner, producers Nell Jordan and Suza Horvat.

The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people. The cast is made up of locals from the village and surrounding area, none of whom had ever appeared in front of a camera before. 24 hours of footage was captured. And the car toppling sequence was successfully shot in just one take.

The Domino effect was developed by Weijers Domino Productions, Woerden, The Netherlands. Setting the dominoes on the table from the start of the advert took a team of three experts two days, but took just 14 seconds to topple. Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes, 6 cars.

With a commercial as awesome as that, it’s no wonder that domino sets are on many people’s Christmas wish-lists this holiday season.