The iPod is getting some negative publicity from the Australian government as the New South Wales (NSW) government has partnered up with DDB Sydney to create a campaign to raise awareness about the “epidemic proportions” of folks dying while crossing the street with their earbuds in their ears.

See more of the images from the campaign here.

Seriously, are Australian kids just dumber than the rest of us?
This is happening at “epidemic proportions”?! REALLY????