Toastvertising The Book of SPAM
Back in August, I wrote about the funny advertising and promotional videos (and websites) for a new book about SPAM luncheon meat called “The Book of SPAM“.
To honor the book’s publishing date, one SPAM fan even decided to blog about what it was like to eat SPAM meat every day for 30 days straight (by the end of the month, that fan had SPAM withdrawal…).
To further push the book out the door and into people’s hands, the authors, Dan Armstrong and Dustin Black, decided to tell a quick history of SPAM using its closest friend — TOAST. They call it toastvertising. Watch the video below.
If you think that’s pretty sweet, check out the video below of how the entire toastvertising campaign was put together. Man, lots of work! The video reminds me of Paper Darren (from Mute Math) and Process Enacted by RIT student Jordan C. Greenhalgh.
Check out The Book of SPAM blog for more updated info. Also, if you want the book, you can get it on Amazon.com for $16.
Thanks Steph!
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- The Book of SPAM
- Hello World!
- Totally ridiculous: SPAM costume
- Comment Spam Galore
- Hand-lettering spam messages by Linzie Hunters