Free! Why $0.00 Is The Future of Business
The March issue of WIRED magazine has a great article about the declining price of technology and what it means for us as users, consumers, and content creators.
The article entitled Free! Why $0.00 Is The Future of Business is really interested. It talks about how companies these days benefit from offering their products and services free of charge rather than charging a premium fee for them.
As well as going over how we should expect more free services in the future because of less costly technology, WIRED also gives us some concrete examples of how free can actually translate to mean lots of money.
One of the examples that I found easiest to relate to was the webmail one.
Here’s how air travel can be free, how CDs can be free, how DVRs can be free (this one is least believable to me), and how directory assistance can be free (for some reason, I thought directory assistance was free already).
Anyway, the article isn’t too long and it’s definitely worth the read.
Note: The article is written by Chris Anderson, who also wrote the book on The Long Tail. The article on the free economy is from early portions of Chris Anderson’s next book called FREE.
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