New plastic bottle design for Coca-Cola soft drinks

March 12, 2008 @ 2:16 am

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In its continuing attempt to become a greener company, Coca-Cola has slowly been unveiling new bottle designs for its line of beverages.

The new 20-ounce bottle (shown above) features a new contour shape with an embossed Coca-Cola logo and a completely new bottle cap design. The new cap is shorter and supposedly easier to twist open than the previous Coca-Cola plastic bottle design.

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Images from NICOclub

All of the changes to the bottle design have reduced Coca-Cola’s PET (polyethylene terephthalate) consumption by 5%. If anything, the new bottle is a step in the right direction by a major international business to limit the effects of plastic on the environment (in hopes that areas like these don’t continue to grow at such alarming rates).

95 Comments

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  • Anthony says:

    The coke bottles in other countries, well at least in mine (Australia), are exactly the same as they always were. Maybe his effects only Americans.

  • Elizabeth says:

    Well…I dont drink CocaCola but I do drink Dasani. I am very upset about the caps. I mean I am weak as it is on normal caps so its almost impossible to open the new ones. If I was a coke drinker I wouldnt switch to Pepsi cause I dont like Pepsi…however I do find myself thinking of switching to another bottles water. Sucks cause I like Dasani but I cant get the damn bottles open. On the other hand this probably burns more calories than the old bottles. That could be a plus, but its definitely not worth the bruises and cuts. You would think that they would switch the caps with so many complaints.
    Oh well

    • Opinionated says:

      Dear Elizabeth:

      Are you really judging this new bottle cap in terms of how many calories you’ll lose with it?? You should really consider cutting out bottles altogether if they are giving you ‘bruises and cuts’.

  • Dude says:

    Sup niggas!!!

  • John says:

    Coca Cola out of plastic bottles tastes like garbage, I’m always amazed that people actually drink it. Coca Cola out of an aluminum can (even though metalic tasting) doesn’t taste as bad.

    Returnable glass bottles with a deposit solves a lot of problems, as long as the deposit amounts are kept high enough to motivate people to return them and not throw them out of car windows on the street.

    What plastic does to the enviornment has been a horrible problem for decades, the only reason consumers are trying to “go green” today is because a handfull of very big corporations are heavily using that slogan in advertising new and often counter-productive products such as CFL(compact flourescent lighting) and solar lighting with rechargable battery packs.

  • The Hard Bodied One says:

    Dearest Elizabeth,

    Quit being such a Jerry Lambert and suck it up. That’s the problem with this country, we’ve gone ahead and turned ourselves into a bunch of damn whiners.

    I happen to love the new coke caps. In fact, I made a banana hammock for me twig and berries with the 240 bottles of coke I had in the last 3 months. Oh yeah, it feel real nice…especially when I dance the cha-cha like a sissy girl.

    People, there are wars going on right now, our economy is in the crapper, and I am worried that Steve-O is not going to win this season’s Dancing With The Stars, and you are all complaining about a freakn’ bottle top. Give it a rest!!!!!

  • Tracy Chappell says:

    Use the bottom of a computer mouse pad. It’s VERY easy to open one of the Coke bottles with the new caps using the rubber underside of a mouse pad to grip the cap with. It will twist right off easily.

    I hope this helps!

  • Fihlo says:

    Hi!

    I am writing from europe and looking for the real dimension of the cap as soon as possible!! Pleaseeeee
    I am developing a CSR project and I should now expecially:

    the height’s dimension
    the diameter ’s dimension
    the exact number of millings on the cap

    Please reply to:

    sustainability.communications@gmail.com

    Please be so kind enough to help me!!
    thanks in advance
    Fihlo

  • The Hard Bodied One says:

    Or, Tracy…you could take your lazy ass to as to gym and throw some steel. While your at it, take Jerry Lambert with you.

  • Deb Dieter says:

    I’m sure the Coca Cola folks would think it trivial, but because I open a bottle 2-3 times per day, I have an habitual gash, scab, and/or scar on my right index finger. Right now I have a swollen right index finger with pus building around it. I may have to wind up seeking medical attention. I think Coke should have to pay the bill. The other day I bought a bottle of Pepsi because there was no Coke available, and I have to tell you it was such a pleasure to be able to open the bottle and drink. It really tasted much better than it usually does. I’ve noticed on the Coke website there is no way to complain about this.

    • The Hard Bodied One says:

      Let me get this straight Debi Dieter…You drink at least 2-3 cokes a day? Did you ever think you wouldn’t have the scab or the need to diet if you cut back on your intake of coke?

      Second of all…the website to complain about coke is http://www.quityourdamnwhining.com

      Finallyl…If you decide to switch to Pepsi, take that little hack Jerry Lambert with you.

  • the real one says:

    Dear anyone that matters, the pop tops are just another failed attempt to run Pepsi out. If they keep chasing off their customers then they are going to have no one left to purchase their product. They have already lost their older generation with the failed coca cola experiment of 92 but they can still make it if they target at the younger one. The Pepsi website is amazing and is made intentionally for the younger generation. Coca cola is still trying to win back their market but its not going to happen with upgrades such as this one

  • the real one says:

    Dear all,

    Are you really interested in trying to create a lawsuit against a soda company for a bottle cap? Really? Stop drinking them! The battle between Pepsi and coke is going to be everlasting and of course Pepsi is better. They target against the younger generation as opposed to trying to go with the coca cola classic which tanked way back in 92. Ease off the soda Debbie dieter and I’m sure the pounds will just melt off…

    • The Hard Bodied One says:

      Hey the real one. Way to be original on the Debi dieter joke.

      R u serious? The battle between coke and pepsi? You make it sound like the battle between good and evil. This isn’t dungeons and dragons you freakn’ loser.

      I hate to break it to you but Pepsi tastes like warm pee. If u love pepsi so much go and brag about it on the Lifetime channel with the rest of the girls. And take that little bed wetter jerry lambert with you

  • the real one says:

    Hard bodied one, you honestly advised me to go to lifetime, that’s incredible. Only a hard bodied individual such as yourself would be so comfortable with your masculinity to suggest that. Thank you by the way.

    Not so much the battle between good and evil, but the analogy is definitely there which I appreciate, much to the same extent as the compliment on the Debbie dieter joke.

  • The Hard Bodied One says:

    Hey real one. You’re damn right I’m super masculine!!! I drip machismo. In fact I have enough testosterone to fuel many sets of testicles. You might not believe this but I am so masculine that I can even open the new coke bottles unlike that thumb sucker jerry lambert.

    And quit taking my jokes.

    Hey Debi Dieter put down the twinkies. I can hear you getting fatter

  • the real one says:

    hbo,

    I’m glad that you think very highly of yourself. You must have really been loved as a child, which is great by the way.

    I can almost imagine you just sitting at your computer thinking of your next great comeback, this is great that America has so much free time on their hands.

    I didn’t steal your joke, with a name like Debbie dieter on a coke website, there are only so many ways you can go with something like that.

    Pepsi is way better.

  • Rachel says:

    COKE IS THE SHIT…point blank. and i think it’s good they created a new cap…at least someone cares about our enviroment…i bet PEPSI hasnt done SHIT.

    • The Hard Bodied One says:

      TRO,
      You’re damn right I was loved as a child. My parents were the most loving yeti in the pack. I am really impressed how cool you think you are when you compliment everything I say in a condescending tone. I would have never gotten it if great grandma bigfoot hadn’t pointed it out. Thank You.

      And for the record, unlike you I don’t sit around pondering my next comeback. I make use of my American time in the sense that I try to multi-task as often as possible. As a matter of fact, I thought of this comeback when I rolled off of your mom this morning!!! OH I GOT YOU GOOD SUCKER!!!!! I swear the mom jokes never get old!!!!

      I am such a multi-tasker that I even thought of your come back. ” Dear HBO, I love how you are so talented and were able to think of that comeback while taking care of my mom. It really makes my life easier. Now I spend more time playing world of warcraft with my imaginary supermodel girlfriend who lives in canada and my mom will quit nagging me.”

      Your welcome TRO. (It sounds so much cooler, TRO) I’m glad I can help.

      Rachel, coke IS the shit!!! I keep telling my substance abuse counselor that and he just doesn’t understand. DO you think that you can talk to him for me.

  • The Hard Bodied One says:

    And Jerry Lambert is still a little sissy girl.

  • ed says:

    HOW ARE THE DIMENSIONS OF THE BOTTLE

  • The Hard Bodied One says:

    Who the hell gives a crap about the dimensions of the bottle. We have people like that princess, Jerry Lambert crying about how they can’t open a freakn’ coke bottle.

  • The Hard Bodied One says:

    To all,

    I see that the real one is nothing more than a real jerry lambert. What no comebacks TRO? And sophie, I would watch my weinee washer if I were you.

  • swzan says:

    ithink coca is abig problem in our life

  • The Hard Bodied One says:

    Swzan you make an excellent point. Your spelling is crap, but you make an excellent point.

  • Dave says:

    The newer bottle design is taller than the older one and now it does not fit in my fridge standing up. I now have to lie it on it’s side on another shelf. I can imagine a lot of drips happening.

  • Piya Kapoor says:

    heyy ppls..
    the design is better but wht bout the bottle
    wht botu recycling it nd things…
    its a big waste nd bad for our enviroment!!
    hope u guys have a think bout it

    piya (new zealand)

  • Mia says:

    I LOVE THE NEW BOTTLE CAPS….
    I have struggled with my daily diet coke addiction for over 20 yrs now….
    I have tried to scale it down many times with no success …
    The new bottle cap did what common sense and willpower was unable to do, and it did it in less then one week.
    I have quit drinking diet-coke entirely.
    The cap is way too small to grab on to, and do we need more hassles in the daily life? Or carry power tools for this reason?
    And for those who say this is great for the Green Earth, saving on plastics…should go after the over the counter drug makers, who put 1/2 inch worth of aspirin in a 4 inch tall plastic bottle just to occupy a more prominent shelf space…
    Thank you Coca Cola….you just made many of us much healthier!

  • Emily says:

    ItIs The Same As All The Other Bottles Really

  • T'omm JOnzz says:

    the only thing i like about the new (now not-so-new) caps is that they’re less plastic. i’ve heard lots of talk about how they’re harder to put back on and for me, that’s slightly true, but my biggest issue is taking them off, namely if they’re stuck because of the pressure in the bottle and/or your hands are wet, the serated edges — altho a nice retro-ish look — make little paper-cut lacerations in the fingers!

    it’s half the reason i’ve stopped drinking Coke and started up with Pepsi after 30 years.

    also, if Coke wants to be greener, why don’t they make the caps and rings out of HDPE so the whole thing can be dropped in to be recycled?

  • The Hard Bodied One says:

    Let me get this straight Mia…You had a coca cola addiction for 20 years and you just overcame your addiction because you were too weak to open a stupid little bottle cap? It’s too bad that they didn’t use the same tactic on twinkies, then maybe you would overcome your addiction to fatty cakes.

    It might be a good idea to carry at least one tool with you all day…perhaps a hammer. Why do you ask…I’ll tell you why. Because you might want to consider smacking yourself over the head with it when you realize that a stupid little bottle top forced you to quit drinking soda instead of just laying off the coke. And Jerry Lambert is still the biggest pansy I’ve have ever seen.

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