Cable crashing through glass doors is Microsoft viral video

In the past couple of days, you might have come across a strange video of an accident caught on camera. The accident involves some cable workers pushing a spool of cable up a flight of stairs and then suddenly the spool goes out of control and flies through some glass sliding doors.

It turns out that this video (and at least 2 others like it) are part of a Microsoft viral video campaign aimed at getting people to try out their new VoIP service. The Microsoft VoIP As You Are webpage briefly explains how setting up VoIP in your business/home/etc. is a painless ordeal involving no need for new cables, thus essentially eliminating any accidents like the ones in the video from happening.

It’s a pretty solid way of quickly getting your product out in the open. It’ll just take some more time before the masses realize it’s a plug for a VoIP service.

Check out the videos below.

Spool of cable rolling down the stairs

Cell phone guy and the spool of cable crashing through the window

Crane accident