Waving Mumbai drinking and driving PSA

mumbai-drink-drive-ad.jpg

This ad from the Mumbai Police Department discourages drinking and driving by creatively executing a visual trick on the eyes. The entire ad looks like it’s waving! [via]

The ad is made by Ogilvy (India).


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21 Responses to “Waving Mumbai drinking and driving PSA”

  1. la perra Says:

    WHAT.

    this is crazy. at first, i didn’t see it, then it waved crazily, and then a few seconds later, it was just waving steadily without me trying to make my eyes see it. TRIPPY!! so cool.

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  3. Reash Says:

    Well, I’m drunk, and it doesn’t move. So I guess it weighs up.

  4. andrej Says:

    it doesnt move,I guess something is wrong with me

  5. Brad Says:

    This what happens when you put a note in front of the picture…. you probably drink!

  6. Stoner Says:

    This is what happens when you eat psychedelic mushrooms.

  7. Web Design Says:

    This is really trippy. At first I read the text - nothing big, then when I read the full description about the wavy technique, I looked at it again and boom it hit me lol.

    I’m thinking that it may have something to do with the color choice and also the treatment of drop shadows and outlines on certain part of the text.

    Awesome post!

  8. Ed Says:

    Now I know not to read signs when driving drunk! This will come in handy.

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  10. Stu Says:

    Apparently, If you view it WHILE you are already drunk, it doesn’t work. Not wavy for me.

  11. Nícolas Says:

    very nice…

  12. tc Says:

    Nice trick, but this aint no ad. Print it out and you will see that this works only with a computer-monitor and not on paper/cloth.

  13. arden! Says:

    WOAHH! that was triipy i really didnt get it so i just started to stare at it and it starte like wiggling… maybe i am drunkk….??

  14. Matt Says:

    When I first came to the site, I looked at the picture and nothing happened. Read the description, went back to the picture and actually read steadily from top to bottom, and the whole thing started waving.

    Awesome!

  15. anthony Says:

    I thought it meant you would see a lot of one thing. It doesn’t wave to me.

  16. Jan-E Says:

    Here is another state PSA for drinking and driving but it also incorporates not wearing a seat-belt.
    http://www.youtube.com/banikMDT
    It is a very sad story with a very sad ending. The victim of the accident mentioned in the video had just came back to Montana with his wife and two small children. He and a friend were driving home together when the driver lost control and Jeremy was thrown from the vehicle. Because the friend was drunk, he is sitting in jail for manslaughter and you have a wife without a husband and two kids without their daddy. Sad stuff.

  17. TzG Says:

    U drink and drive?

    U?

    DAMNIT GUYS.

  18. Jad Says:

    i dont get the point of this picture

  19. Tamiya Says:

    Yeah its kinda freaky!

  20. Amarnath Says:

    nice one…. i didnt know indian gov agency can come up with great creatives

  21. Jay Says:

    Lol, could just be an animated gif or something?

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