This ad from the Mumbai Police Department discourages drinking and driving by creatively executing a visual trick on the eyes. The entire ad looks like it’s waving! [via]
The ad is made by Ogilvy (India).
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WHAT.
this is crazy. at first, i didn’t see it, then it waved crazily, and then a few seconds later, it was just waving steadily without me trying to make my eyes see it. TRIPPY!! so cool.
Well, I’m drunk, and it doesn’t move. So I guess it weighs up.
it doesnt move,I guess something is wrong with me
You REALLY need to see a doctor as soon as you can to get that checked out.
This what happens when you put a note in front of the picture…. you probably drink!
This is what happens when you eat psychedelic mushrooms.
This is really trippy. At first I read the text – nothing big, then when I read the full description about the wavy technique, I looked at it again and boom it hit me lol.
I’m thinking that it may have something to do with the color choice and also the treatment of drop shadows and outlines on certain part of the text.
Awesome post!
Now I know not to read signs when driving drunk! This will come in handy.
Apparently, If you view it WHILE you are already drunk, it doesn’t work. Not wavy for me.
very nice…
Nice trick, but this aint no ad. Print it out and you will see that this works only with a computer-monitor and not on paper/cloth.
WOAHH! that was triipy i really didnt get it so i just started to stare at it and it starte like wiggling… maybe i am drunkk….??
When I first came to the site, I looked at the picture and nothing happened. Read the description, went back to the picture and actually read steadily from top to bottom, and the whole thing started waving.
Awesome!
I thought it meant you would see a lot of one thing. It doesn’t wave to me.
Here is another state PSA for drinking and driving but it also incorporates not wearing a seat-belt.
http://www.youtube.com/banikMDT
It is a very sad story with a very sad ending. The victim of the accident mentioned in the video had just came back to Montana with his wife and two small children. He and a friend were driving home together when the driver lost control and Jeremy was thrown from the vehicle. Because the friend was drunk, he is sitting in jail for manslaughter and you have a wife without a husband and two kids without their daddy. Sad stuff.
U drink and drive?
U?
DAMNIT GUYS.
i dont get the point of this picture
Yeah its kinda freaky!
nice one…. i didnt know indian gov agency can come up with great creatives
Lol, could just be an animated gif or something?
haha this is awesome but a drunk man should see this properly, its the person in complete sense will see it waving :D
haha this is awesome