Waving Mumbai drinking and driving PSA

2008 April 8
by Doobybrain

mumbai-drink-drive-ad.jpg

This ad from the Mumbai Police Department discourages drinking and driving by creatively executing a visual trick on the eyes. The entire ad looks like it’s waving! [via]

The ad is made by Ogilvy (India).

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24 Comments leave one →
2008 April 8
la perra

WHAT.

this is crazy. at first, i didn’t see it, then it waved crazily, and then a few seconds later, it was just waving steadily without me trying to make my eyes see it. TRIPPY!! so cool.

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2008 April 9

[...] | [doobybrain.com] Post relacionados [Duerme bien antes de manejar] [...]

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2008 April 19
Reash

Well, I’m drunk, and it doesn’t move. So I guess it weighs up.

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2008 April 19

it doesnt move,I guess something is wrong with me

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Hector reply on October 25th, 2008 6:39 pm:

You REALLY need to see a doctor as soon as you can to get that checked out.

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2008 April 20
Brad

This what happens when you put a note in front of the picture…. you probably drink!

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2008 April 20
Stoner

This is what happens when you eat psychedelic mushrooms.

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2008 April 20

This is really trippy. At first I read the text - nothing big, then when I read the full description about the wavy technique, I looked at it again and boom it hit me lol.

I’m thinking that it may have something to do with the color choice and also the treatment of drop shadows and outlines on certain part of the text.

Awesome post!

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2008 April 20
Ed

Now I know not to read signs when driving drunk! This will come in handy.

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2008 April 21

[...] Isso é o que ocorre quando você bebe e dirige. Isso é o que ocorre quando você bebe e dirige. Visita  [...]

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2008 April 23
Stu

Apparently, If you view it WHILE you are already drunk, it doesn’t work. Not wavy for me.

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2008 April 26

very nice…

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2008 April 26
tc

Nice trick, but this aint no ad. Print it out and you will see that this works only with a computer-monitor and not on paper/cloth.

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2008 April 27
arden!

WOAHH! that was triipy i really didnt get it so i just started to stare at it and it starte like wiggling… maybe i am drunkk….??

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2008 April 27

When I first came to the site, I looked at the picture and nothing happened. Read the description, went back to the picture and actually read steadily from top to bottom, and the whole thing started waving.

Awesome!

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2008 April 27
anthony

I thought it meant you would see a lot of one thing. It doesn’t wave to me.

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2008 May 6
Jan-E

Here is another state PSA for drinking and driving but it also incorporates not wearing a seat-belt.
http://www.youtube.com/banikMDT
It is a very sad story with a very sad ending. The victim of the accident mentioned in the video had just came back to Montana with his wife and two small children. He and a friend were driving home together when the driver lost control and Jeremy was thrown from the vehicle. Because the friend was drunk, he is sitting in jail for manslaughter and you have a wife without a husband and two kids without their daddy. Sad stuff.

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2008 May 6
TzG

U drink and drive?

U?

DAMNIT GUYS.

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2008 May 24

i dont get the point of this picture

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2008 August 1

Yeah its kinda freaky!

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2008 August 19

nice one…. i didnt know indian gov agency can come up with great creatives

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2008 August 22
Jay

Lol, could just be an animated gif or something?

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2008 September 14

haha this is awesome but a drunk man should see this properly, its the person in complete sense will see it waving :D

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2008 October 1

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