This ad from the Mumbai Police Department discourages drinking and driving by creatively executing a visual trick on the eyes. The entire ad looks like it’s waving! [via]
WHAT.
this is crazy. at first, i didn’t see it, then it waved crazily, and then a few seconds later, it was just waving steadily without me trying to make my eyes see it. TRIPPY!! so cool.
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PingbackThis what happens when you put a note in front of the picture…. you probably drink!
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This is really trippy. At first I read the text - nothing big, then when I read the full description about the wavy technique, I looked at it again and boom it hit me lol.
I’m thinking that it may have something to do with the color choice and also the treatment of drop shadows and outlines on certain part of the text.
Awesome post!
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[...] Isso é o que ocorre quando você bebe e dirige. Isso é o que ocorre quando você bebe e dirige. Visita [...]
PingbackApparently, If you view it WHILE you are already drunk, it doesn’t work. Not wavy for me.
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Nice trick, but this aint no ad. Print it out and you will see that this works only with a computer-monitor and not on paper/cloth.
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WOAHH! that was triipy i really didnt get it so i just started to stare at it and it starte like wiggling… maybe i am drunkk….??
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I thought it meant you would see a lot of one thing. It doesn’t wave to me.
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Here is another state PSA for drinking and driving but it also incorporates not wearing a seat-belt.
http://www.youtube.com/banikMDT
It is a very sad story with a very sad ending. The victim of the accident mentioned in the video had just came back to Montana with his wife and two small children. He and a friend were driving home together when the driver lost control and Jeremy was thrown from the vehicle. Because the friend was drunk, he is sitting in jail for manslaughter and you have a wife without a husband and two kids without their daddy. Sad stuff.
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haha this is awesome but a drunk man should see this properly, its the person in complete sense will see it waving :D
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[...] 2,693 hits Wave Outubro 2, 2008, 10:40 am Arquivado em: Publicidade Bom esse anuncio sobre alcoolismo no transito. [...]
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