Activate Drinks: It’s Hid In The Lid
Activate Drinks markets their new line of vitamin water beverages through the use of a cleverly designed bottle cap.
The bottle cap stores powdered vitamins that get released once the cap is turned. Activate Drinks claims that vitamins lose their effectiveness when they sit in water. Through the use of this bottle cap, Activate can prolong vitamin life as well as shelf-life of their product.
Here’s a demonstration video of how Activate works.
More photos at the Dieline.
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