Repetition can sometimes be very effective and sometimes it can be very scary. I think this ad campaign from Carrefour Malaysia is a little bit of both.

It’s highly effective because it looks utterly insane! And at the same time, it’s freaky because it’s so effective despite the fact that it uses one of the most overused Photoshop creations ever: the starburst.

Check Adland for a full-sized version of the ad where you can see all of the low-priced items and read their corresponding starburst price badge.