3650 MTV Global Warming from Justin Gedzus on Vimeo.
This commercial for MTV’s Switch campaign (by Ogilvy & Mather) is fantastic! The number isn’t supposed to be exact, but rather it’s meant to serve as a means of “seeing the bigger picture”. When you think about it, 3000+ days really isn’t all that much to get climate changes happening. With each year, the time seems to fly by faster and faster and pretty soon, we’ll all be 10 years from here.
Switch is MTV Networks International’s Global Climate Change Campaign.
