Car commercials are getting pretty sophisticated these days. It’s no longer sufficient to have a car drive around a track at hi-speeds or do ins-n-outs on beautiful mountainous ranges. Nowadays, a car company needs to launch a very creative campaign in order to grab the attention of viewers from other things they might be watching.
This ad for the new Ford Focus (entitled “Beautifully Arranged”) does just that. It takes actual car parts from the Focus and transforms them into playable instruments.
This ad campaign was created by Ogilvy & Mather, London and the instruments were created by Milbrodt.
By the way, I love that bandshell in the back.
Yay, a Focus! Very clever! I like! :D
u think those “instruments” actually play?
that would be ..weird
it actually tried to do as the Honda ad.
Honda, is better ;)