Cake Clothing has a pretty solid way of getting their name and products out and talked about.

For their Summer 2008 collection, they included out of focus half-naked female models in the foreground with their apparel collection somewhere in the back (and in focus). It’s a cheap way to get noticed, but it sure works.

Why they don’t just go ahead and create women’s clothing is beyond me, but it seems like a logical next step if they’re already going to do this sort of stuff. But hey, what do I know. It’s not like I already own a successful clothing business, right?