Bobby’s Burger Palace in Long Island

Celebrity chef Bobby Flay has opened up a new burger joint called Bobby’s Burger Palace in Lake Grove, Long Island.

The design and identity of the restaurant was handled by the folks over at Pentagram and I absolutely love it!

Designed by Michael Bierut and Joe Marianek, the identity makes “burger” the tasty center of a logotype sandwich that has been blessed with an even number of letters in each word, set in a customized (dare we say crunchified?) version of Hoefler & Frere-Jones’ Knockout font. The bright colors match Flay’s bold flavors, and in print applications the graphics demonstrate his exuberant personality via Flayisms like “Bobby says we’re goin’ to the BBP,” “Bobby reminds you to ask about our topless burger,” and of course, “Bobby reminds you to get your burger crunchified.” The interior design is by the Rockwell Group, based on the lines and colors of Pentagram’s identity.

I really love the colors and the logo of this burger place. Not only does the logo look good on the outside, but the packaging and the interior of the restaurant also look superb. It really makes me want to head on over to Long Island to try it out.

Seriously, why can’t all burger places look like this?