What if cigarette packs were plain and de-branded?

We Made This takes a look at the idea of de-branding cigarette packs in order to curb the effects of smoking on the general population [in the UK]. Apparently, the Department of Health in the UK is considering the idea of de-branding cigarettes — outlawing logos, colors, graphics — and instead using standardized plain/white packs with standardized type and size to denote brand name.

An example of what this might look like, if passed, is shown above.

I don’t smoke, so I never really had a particular liking toward one brand of cigarettes, but from a visual point of view, I really would prefer to see a wall of white boxes with black text behind the counter instead of the current design of cigarette packs. Who knows if this will ever get passed. I guess it would be nice if it did.

This sorta reminds me of the Home Brand packaging found in Australian Safeway supermarkets which I absolutely loved.