What if cigarette packs were plain and de-branded?

We Made This takes a look at the idea of de-branding cigarette packs in order to curb the effects of smoking on the general population [in the UK]. Apparently, the Department of Health in the UK is considering the idea of de-branding cigarettes — outlawing logos, colors, graphics — and instead using standardized plain/white packs with standardized type and size to denote brand name.

An example of what this might look like, if passed, is shown above.

I don’t smoke, so I never really had a particular liking toward one brand of cigarettes, but from a visual point of view, I really would prefer to see a wall of white boxes with black text behind the counter instead of the current design of cigarette packs. Who knows if this will ever get passed. I guess it would be nice if it did.

This sorta reminds me of the Home Brand packaging found in Australian Safeway supermarkets which I absolutely loved.

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3 Responses to What if cigarette packs were plain and de-branded?

  1. Jenn says:

    You should see the packs of cigarettes in Singapore. They feature tags that say “SMOKING KILLS” and diseased body parts. It doesn’t seem to deter smokers though! Haha.

  2. Brandon says:

    yes.. Home Brand was awesome. and they sold all sorts of cheese.. like “Tasty Cheese”

  3. killercig says:

    Classic tobacco cigarettes are so pass

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