
So I’m sitting here trying to think of a brand re-design uglier than this recently unveiled Pepsi logo with a “smile”, and well, I cannot think of one.
They essentially have two logos in their new logo; 1 is the new “smile” logo and the other is hidden inside the lowercase “e” in “pepsi” (a take on their soon-to-be-retired logo). [via]


ehh.. why’d they do that?
I don’t know why but the first two logos remind me of the Obama logo.
heh, funny you should say that, bc right now there is a big obama ad on doobybrain.
I’m not a big fan of the “Mtn” part. And why do the Pepsi bottles have to look like wrinkly penises? Now people are going to smirk at me when I push my finished Pepsi bottles into the hole in the recycling bin. (Just kidding—I drink Coke.)
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