More images of the horrid Pepsi logo redesign are beginning to pop up around the internet and the overall sense that I’m getting is that people don’t like it (see previous renderings here). I think the real kick in the nuts though is that Pepsi is redesigning ALL of their beverage logos and they all look terrible. Yes, it’s a cleaner design than what they currently have on the market, but the branding seems to convey more a sense of cheapness rather than elegant simplicity.
I dunno, it’s just really ugly (especially when it’s compared to the design of the other company’s branding).
Related Posts
that’s what my office has been working on for the past few months! =/
i like the new pepsi, but the mtn dew looks stupid.
the pepsi one looks like obamas change sign
The sierra mist logo actually hurts my eyes.
looks like something i could find at target.
Sierra Mist gives me a Sierra Migraine. I can’t think of a single famous logo that uses “blurry” as one of its key design features.
The can should be plain blue like above, but with the regular pepsi logo. That would look fairly sharp.
They are horrible. Seriously. Sierra Mist looks like a Spartan store rip off…. and the new Pepsi/Diet/Max logos look like a pro sports team (NBA, MLB, etc…). They just look really cheap and not very considered.
When do they actually change
Yeah, those are pretty bad – I understand there seems to be a desire for a cleaner design, which I can appreciate, but the poor balance isn’t very helpful. And that red in dew being butt up against the green is an eye-sore.
Its not a desire for clean designs. I’m a graphic designer myself and will say that I think they are TRYING to make the design look cheap. Looking at these, they look like store brands. With the current economic situation, it would make sense that they would attempt to make their product look less expensive, therefore making it more likely you’ll grab their product off the shelf and keep sales stable or perhaps even boost them since Coke has maintained more expensive looking logos and packaging.
The new Mt Dew design looks worse then the image shown above. It has a bunch of mountain looking things floating around. It clearly reminds me of a knock off brand soda.
The new pepsi logo resembles a part of the female anatomy. hey it’s the new generation.
THE MOUNTAIN DEW DESIGN IS CRAPPY. I LOVE THE DRINK BUT THIS HAS GOT TO BE THE WORSE LOOK IN SODA POP HISTORY. I THINK THEY SHOULD SLAP THE ORIGINAL DESIGN ON IT. THE NEW ONE MAKES IT LOOK GENARIC. THIS SUCKS DISCO BALLS!!!!
Actually, I stopped buying Sierra Mist becasue the new design made me think that it was just another awful generic store brand and I loved Sierra Mist. Change it back; I’ll come back!