Pepsi sends out promo packs of soda to 25 special people

Hmm, so it seems that the Pepsi cans with the new Pepsi logo that were spotted in the wild were actually part of a larger effort by Pepsi to get people to talk about their brand new look. The packages contained 3 smaller boxes filled with 5 cans of Pepsi each — one with 5 cans with the logo from 1898 to 1950; another with 5 cans with the logo from 1962 to 1998; and the final one with all 5 cans sporting the newest logo.

The thing I don’t understand however is how they didn’t see the beauty that is the white can with one of the old script logos. Seriously, I think a move to put these white cans on store shelves would probably be better than continuing on with that ugly generic blue can that they’re going with. I mean, how many other companies can you name with white soda cans? I think that’s just brilliant and gorgeous!

I understand their need to stand out from Coca-Cola, but I think the two logos look different enough that most people would be able to tell them apart even from far away. If they were going to only slightly revamp a logo they’ve used before, I think they shoud have worked on the Pepsi script logo. That would have been killer.