Doobybrain.com

Hmm, so it seems that the Pepsi cans with the new Pepsi logo that were spotted in the wild were actually part of a larger effort by Pepsi to get people to talk about their brand new look. The packages contained 3 smaller boxes filled with 5 cans of Pepsi each — one with 5 cans with the logo from 1898 to 1950; another with 5 cans with the logo from 1962 to 1998; and the final one with all 5 cans sporting the newest logo.

The thing I don’t understand however is how they didn’t see the beauty that is the white can with one of the old script logos. Seriously, I think a move to put these white cans on store shelves would probably be better than continuing on with that ugly generic blue can that they’re going with. I mean, how many other companies can you name with white soda cans? I think that’s just brilliant and gorgeous!

I understand their need to stand out from Coca-Cola, but I think the two logos look different enough that most people would be able to tell them apart even from far away. If they were going to only slightly revamp a logo they’ve used before, I think they shoud have worked on the Pepsi script logo. That would have been killer.