Esparks Coffee across from FIT (with Parks Berry)

There’s a new coffee place called Esparks Coffee across from FIT’s main campus building on 27th Street (between 7th and 8th Avenues). At a quick glance, the venue looks very much like any Starbucks because of the similar lighting fixtures and the big capital letters reminiscent of the Starbucks logo typeface.

Anyway, I passed by it on my way home last night and it was already closed so I couldn’t go inside to get a cup of coffee, but the place looks comfortable I guess. Unfortunately for the company, at least one person thinks the coffee is stronger than Starbucks, saying that it “out-Starbucks Starbucks“. That’s harsh. Haha.

Also note the Parks Berry sign at the front. I don’t know what that is exactly, but I assume from the posters in the window that it’s another copy-cat frozen yogurt joint. Lame name.