No-name McDonald’s in Japan

So news has been going around lately that McDonald’s in Japan is experimenting with a concept store that has no McDonald’s branding whatsoever. The stores are strictly black, red, and white and do not feature the famous “golden arches” anywhere.

What’s even weirder (or cooler) is that the menu is limited as well, consisting only of 2 food items — a double quarter pounder with cheese and a quarter pounder with cheese (of course there are drinks and fries). As you can see in the image above, even the packaging is kept as plain as possible.

I actually like the idea. It’s not like McDonald’s needs to advertise themselves as a restaurant anymore (seriuosly, who hasn’t heard of the place?) and I think if they ran with this look, they could really make this their own as well. Anyway, if you’re in Japan, there are currently two locations open 24 hours; one in Omotesando and the other in Shibuya East.

Head on over to this unique McDonald’s website to learn more about it.