The Dieline recently named the newly redesigned Coca-Cola aluminum bottles as the Platinum award winner in their beverage design category. From the product images above and below, you can see that the bottles are sleek, simple and bold. The bottles, designed by Turner Duckworth, remain instantly recognizable as Coca-Cola products while still being very fresh on the eyes.
I had opportunity to come across these bottles for the very first time tonight and I was so impressed by how beautiful they look as shelf items. I should have bought a bottle just to keep. I might go out and search for a bottle tomorrow.
these are only 8.5 fl oz compared to the usual 12 (or is it 20) oz cans.. they’re probably saving so much on printing costs since it’s only a 2/c spot job now.. smot!
pretty!
coke’s kickin pepsi’s ass in terms of packaging design… btw, becca, i think they have to run this 3 color… red, black and (flood) white (since the aluminum has a silver finish).