Ha! Superdry shrunk their regular Kitbag and are calling the new item the Mini Kitbag.
I own the regular kitbag, so I can tell you that this smaller version is probably more suitable for weekend trips. The regular one is just so big that sometimes I have a hard time finding things to fill it with (but at the moment, it’s acting as storage space for all of my other bags — that’s how big it is).
Anyway, it’s available in other colors and goes for $67 USD at Cult.
I love mine.
It is really mini, though. As much the kit bag is huge, this one is tiny. It is just a tad smaller than a big messenger – it may be ok for the gym if you need to carry a pair of shoes, clean/dirty clothes and a towel. A bit too small for a weekend.
Now I know I’m a little too picky, but I would love a size in the middle between this and the kit bag