Ha! Superdry shrunk their regular Kitbag and are calling the new item the Mini Kitbag.
I own the regular kitbag, so I can tell you that this smaller version is probably more suitable for weekend trips. The regular one is just so big that sometimes I have a hard time finding things to fill it with (but at the moment, it’s acting as storage space for all of my other bags — that’s how big it is).
Anyway, it’s available in other colors and goes for $67 USD at Cult.