The Duane Reade on 8th Avenue and 34th Street in New York City is sporting a new logo that look kind of silly on the side of the building. I’m not saying that the old logo is any better than the new one, but I don’t think the new black and white logo is a good look for the drug store chain. And according to City Room, it looks like the new Duane Reade logo is the new logo to hate on.
I haven’t seen any Duane Reade shopping bags with the new logo on it yet, but I’m really interested in seeing how this new logo will look on the bags. I think that’s the real test of brand identity for this drug store.
