Somebody needs to explain to me how Gatorade, a division of PepsiCo, can get their newly relaunched brand identity so right while its parent company approves something like this. I mean, seriously, these new Gatorade bottles are way better than what Pepsi did with their latest logo blunder. I think I’ll see if I can pick up a Gatorade tomorrow with this new packaging. Yum!
eh, i’m not really digging it actually. it’s still better than the Pepsi cans, but not by much IMO. :\
apparently taking design cues from Vitamin Water. not a bad example to take cues from i guess