gatorade_pepsico_new_packaging_2009

Somebody needs to explain to me how Gatorade, a division of PepsiCo, can get their newly relaunched brand identity so right while its parent company approves something like this. I mean, seriously, these new Gatorade bottles are way better than what Pepsi did with their latest logo blunder. I think I’ll see if I can pick up a Gatorade tomorrow with this new packaging. Yum!