I’m not really that impressed by the announcement of the new 17″ MacBook Pro, but I am really fascinated by the technical video behind the laptop’s integrated battery. Apple put this same video up on their website (higher quality there) and I’m really loving the close-up views of the machine/factory where these batteries are made.

No other laptop company really talks about their battery components in this same way, so I don’t know if this technology already exists in a laptop on the market, but man does Apple really know how to make the most boring topic seem extraordinary.