Shepard Fairey for Saks Fifth Avenue

saks-fist

If you haven’t seen them already, The New York Times has two images (posted here) of the new Spring 2009 campaign for Saks Fifth Avenue designed by Shepard Fairey. The designs are very much reminiscent of the work of Rodchenko, an artist often associated with Constructivist culture and design.

The bags may not jump out at you as being distinctly “Saks” at first, but there’s no doubt that its bold look will make you go closer for a better view.

saks-bags

Permalink Comments (15) Tags: , , , , ,

15 Responses to Shepard Fairey for Saks Fifth Avenue

  1. Emily says:

    ohh rodchenko.. that reminds me of photo history class this past term…

  2. Joe says:

    Lol.What is this: “ШДЛТ IT”???
    Did he mean “want it” typed on russian layout?Looks like ПеTroguhfl in “independece day”

  3. aleshka says:

    Joe

    Lol.What is this: “ШДЛТ IT”???
    it is “Want it”

  4. pJ says:

    “ШДЛТ IT” it means “UPYACHKA IS NEAR” :-)

  5. Kirl says:

    If one is to look at the Russian-English PC keyboard, “ШДЛТ” means ABSOLUTELY NOTHING in any of the languages!! ШДЛТ corresponds to ILKN. The designer knew perfectly well how to make you all “think”.

  6. pJ says:

    Just look:
    W -> Ш
    A -> Д
    n -> Л
    T -> T

  7. ГИСК УОИЯ ЭЕЬГ says:

    Ну вы и ебнутые)

  8. fiords says:

    UPYACHKA WATCHES YOU!

  9. dead_Moroz says:

    Онотоле наблюдае.

  10. Аксон says:

    Для русскоговорящих – сами вы ебнутые. Если у нескольких англоговорящих возникают ассоциации с WANT, можно предположить, что это не просто случайность.

  11. dead_Moroz says:

    http://www.nytimes.com/2009/01/08/fashion/08ROW.html?_r=2&partner=permalink&exprod=permalink
    The Saks slogan, “Want It!” is printed in lettering similar to the graphic designs of Rodchenko, the Russian graphic designer who was one of the founders of Constructivism.

  12. oda says:

    lol, can’t you see “want it” written upside down on a big bag?

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