Wieden + Kennedy Portland, together with the genius animators and directors at Psyop, have unveiled the latest Coca-Cola commercial entitled “Heist” that really takes the Coke ads to the next level of creativity.
I don’t particularly like bugs and insects, but for “Heist” I can stand to view them over and over again as they steal a bottle of Coke from a sleeping friend in order to spread good cheer to the rest of nature’s inhabitants.
The YouTube video above isn’t the greatest of quality, so I highly suggest that you head on over to Motionographer to view the commercial in the best format possible.
Just a note: This is a different ad campaign than the latest Happiness Factory spot that came out recently.
Do you know the old children’s movie the song in this ad came from? When I heard it I remembered it from when I was a child in a movie.