An alleged internal document from Arnell Group, the creative “geniuses” behind the new Pepsi logo, finally proves what I’ve thought ever since seeing the new logo for the first time: it’s all a bunch of BS.
If you want to take a peek at the document, Reddit has links scattered about on their discussion page. But really, I am showing you the depth of the document in the image above. That’s it really.
http://www.suckatlife.com/pepsiLogoBlowatlife.html