Another day, another book! Mark Batty Publisher sent over this oddly amusing book called Chicken: Low Art, High Calorie about the many varieties of chicken food signage and logos from London. The book by Siaron Hughes is filled with page after page of full-color graphics and type all relating to the American-branding of UK chicken food joints.

If the content doesn’t drag you in, the cover of the book certainly will because the pages are wrapped in a very durable pink vinyl cover. It has a strong plastic-y smell to it, but I think that’s part of the reason why it draws me in — because it looks like a book but it smells like a toy. And heck, with menus, storefronts, signs, labels, stickers, and uniforms as amusing as the ones shown here, why can’t I have fun reading it too?

Pick up Chicken: Low Art, High Calorie for $15 now at Amazon.com.