The UK’s Department for Transport has created this Tales of the Road website to frighten and teach children about road safety. The PSA’s put out by the Department for Transport are eerie, with characters looking like they came straight out of Coraline or The Nightmare Before Christmas.

I discovered this one not too long after watching another dark safety commercial for Transport for London.

In any case, the message so far is clear: Stop, look, and listen and wear bright clothing so you can be seen. Expect two more similarly haunting commercials to be out in the near future.