M&C Saatchi created this “Optical Illusions” PSA for Transport For London. It talks about how motorists often misjudge the distances and size of things when other factors are in view. It’s certainly an in-your-face type of ad but for good reason. [via]
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Excellent. Although the motorists that hit motorcyclists aren’t just generally misjudging things they’re also failing to look for motorcycles because they don’t care about them. It sounds harsh and unlikely but it is a proven fact that people who rate vehicle safety very highly when purchasing a car for themselves are far more likely to hit a motorcycle. i.e. In Australia Volvos make up way less than 1% of the cars on the road yet are involved in (caused) 4% of car versus motorcycle collisions. Statistically that is outrageous. That is merely one example. ‘Safety for us, not others’ appears to be the attitude that causes a lot of car versus motorcycle collisions.