M&C Saatchi created this “Optical Illusions” PSA for Transport For London. It talks about how motorists often misjudge the distances and size of things when other factors are in view. It’s certainly an in-your-face type of ad but for good reason. [via]
-
Become a Fan on Facebook
Doobybrain.com on FacebookSearch
-
-
Recent Comments
- Chris on Tesla unveils the Model X all-electric SUV
- Nick Jackson on Every overhead hand shot from Wes Anderson’s films
- Steve on The Jeremy Lin Rap
- Eastern State Penitentiary by Kevin Ritchie | -::[robot:mafia]::- .ılılı. electronic beats ★ visual art .ılılı. on Eastern State Penitentiary shot with a Canon C300
- Let’s Listen To Some Music Friday! « Yow Yow! on Allen Stone @ Knocksteady Studios
- Ryan on The Underbelly Project Paris
- End of Week News & Other Things « Rebecca's Corner on War Torn: An Iraq War Veteran’s story of dealing with PTSD
- eren on Cooking clams by dousing them with gasoline and lighting them on fire
Recent Posts
- All I Do Is Lin (music video)
- Jeremy Lin highlight reel from Knicks vs Lakers (Feb. 10, 2012)
- SK8 NY OR DIE (“Juicy” cover about skateboarding)
- Fulton’s Chinatown Playing Cards
- NYU filmmaker documents his own coming out experience
- Cody wants Jelly Belly’s
- Video of President Obama shooting marshmallows out of an air cannon
- The Amazing Spider-Man 3D movie trailer
- Rebecca Black – Person of Interest
- Keeping up with Rebecca Black
- Bicycle Tattoo playing cards
- The Nike Sole helps woman with prosthetic leg compete in Hawaii Iron Man
- Jeremy Lin spin move on Derek Fisher
- Before and after photos of Japan earthquake/tsunami cleanup
- Drifting on a motorcycle
Excellent. Although the motorists that hit motorcyclists aren’t just generally misjudging things they’re also failing to look for motorcycles because they don’t care about them. It sounds harsh and unlikely but it is a proven fact that people who rate vehicle safety very highly when purchasing a car for themselves are far more likely to hit a motorcycle. i.e. In Australia Volvos make up way less than 1% of the cars on the road yet are involved in (caused) 4% of car versus motorcycle collisions. Statistically that is outrageous. That is merely one example. ‘Safety for us, not others’ appears to be the attitude that causes a lot of car versus motorcycle collisions.