Honda’s latest commercial for the Insight Hybrid car is pretty amazing. The folks at Wieden + Kennedy, Amsterdam parked a grid of Insights in the desert and used the vehicle headlights to make up a collective LCD screen.
To shoot this, the camera had to be hoisted 60 meters into the air. The CR Blog has a behind the scenes look at making the commercial if you want to check that out.
Pingback: Let it shine : NOT YELLOW, CHICKEN