This short film by Adam Berg was created to show off the new Philips Cinema 21:9 LCD TV. As you may have guessed from the name, the new Philips TV shows films in a 21:9 aspect ratio without showing any letterboxing at the top and bottom.
Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Since the television’s 21:9 frame lends itself so readily to film, our friends at Tribal DDB, Amsterdam commissioned us to create a piece of filmed content that could hold its own with Hollywood’s best. Director Adam Berg responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.
You can visit the Philips Carousel website to play with the interactive video. [via]
