This is good news for coffee lovers like me: Dunkin Donuts is lowering the price of their lattes by 15% in the New York City Tri-State area. The new prices will be as follows:
- Hot Lattes: Small $1.99, Medium $2.49, Large $2.99
- Cold Lattes: Small $2.49, Medium $2.99, Large $3.49
Full press release after the jump.
CANTON, Mass. ( May 4, 2009) — Dunkin’ Donuts, America’s favorite all-day, everyday stop for coffee and baked goods, today announced that all participating shops in the New York Tri-State area* will roll back prices for its entire line of Latte beverages. The price roll back applies to all sizes, flavors and varieties of Hot and Iced Lattes, including the DDSMART(tm) menu option, Latte Lite, made with skim milk and Splenda®.
Latte prices will be reduced by roughly 15%. “This roll back allows consumers in the New York Tri-State area* to purchase a Latte for less than $2,” said Dunkin’ Donuts Field Marketing Manager, Louis Conte. “In these difficult economic times, we’re hoping that rolling back prices will help keep America running and moving forward. This Latte offer reaffirms our commitment to offer high-quality beverages at an everyday value for our customers.”
For the past three years, Dunkin’ Donuts has been ranked No. 1 in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. Dunkin’ Donuts is using the Latte price roll-back as a way to return that loyalty to their customers.
The price rollback program is part of Dunkin’ Donuts “You Kin’ Do It” rallying cry. As the newest iteration of the long-running “America Runs on Dunkin’” campaign, “You Kin’ Do It” reminds the everyday people who keep America running that they can tackle any task – and that they can still enjoy premium products, like delicious Dunkin’ Lattes while doing so.
Might as well be free. DD has no concept of espresso drinks…
haha, i’ll agree actually. but at least it’s cheaper if you wanted a quick fix and there was nothing else around.