GM unveiled this ad yesterday after announcing that they were filing for Chapter 11 bankruptcy in NY. GM has also set up an entire website dedicated to educating consumers about the road to recovery that GM plans to take. Visit GM Reinvention for more info.
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fyi, GM’s re:invention campaign also has a significant online component. From my archive of online ads, here’s some of the current creative:
http://adverlicio.us/general_motors_re_invention_300×250