bing-logo-stretch

When Microsoft’s new search engine Bing was unveiled this week the thing that I noticed immediately was the oddly stretched logo type. It bothered me because it looked completely off and amateur. Well, Brand New took it upon themselves to guess what the typeface might have looked like before the MS art department stretched it beyond proportion. There ya go. I don’t understand how this could have squeezed through the art department at Microsoft. Surely they have one, don’t they?