HP – invent from Tom and Matt on Vimeo.

This s the work of two students, Matt Robinson and Tom Wrigglesworth of London’s Kingston University, who came together to create an ad in response to HP’s prompt: “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.” [via]

Their video shows a bunch of printers sequenced and synchronized to display a sort of paper dance with their printouts. Pretty mesmerizing to say the least.