BBC Hunting Backpack

BBC-hunting-backpack

I have so many mixed feelings about this bag. On one hand I admire how the BBC Hunting Backpack is a rather bold move in terms of implementing a very nontraditional print/pattern onto a backpack. It’s certainly one that is made to garner reactions out of people — good and bad — and also serve as an iconic item for the brand (I mean seriously, who else is gonna try and copy this?).

On the other hand however, I can’t help but think of just how insane this market is that this product can even exist. It’s ugly for the sake of being ugly and it’s priced at such a ridiculous price-point — $285 USD — that I leave the product page wondering why nobody else is making a big fuss over how much money BBC might be making on this single product alone (how much do you think it costs to produce this bag, all manufacturing processes considered?). This is a pretty standard bag at best (Oh wow, leather straps!!! Pssht, whatevs) and I have a hard time seeing the appeal this has to a particular group of consumers.

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