In a letter entitled You’re Killing Me Zappos, Andrew Wilkinson asks Zappos CEO Tony Hsieh why the company’s website continues to live in 1999. Wilkinson has a point. The current Zappos website is not very user-friendly and buttons and objects seem to jump around all over the place depending on what page you’re on. Wilkinson does acknowledge that the Zappos Zeta page is a bit better than the default, but I still think Wilkinson does a much better job in the mockup shown above (click the image to see it larger).