No joke, the recently announced Pentax K-x digital SLR camera will come in a whole mess of colors other than red. In fact, it looks like Pentax is rolling out a custom page for Japanese buyers so that they can mix and match colors for their camera body and grip.
I honestly didn’t think the red color was all that great, but now that I see that this camera is meant to be outrageous, I sort of like it a bit more now. Kudos to Pentax for doing this.
I love the red and want one in every color! Too bad all my glass is Canon.
Brilliant.