Harc Lee thought up this brilliant naked aluminum Coca-Cola can in order to reduce energy use in the manufacturing process. Because the can uses an imprinted Coca-Cola logo rather than a colored logo dying process, companies who make use of this can potentially get rid of toxic paint processes which harm the environment.
Whether you believe the environmental claims or not, I think making aluminum cans like this is awesome. I would love for a beverage company to do this.
Sleek design and it would be a great novelty/promotional item… but companies like coke and pepsi rely on packaging and design to differentiate their products on store shelves… a dull grey can would not stand out from the identifiable coke red and pepsi blue that consumers are familiar with.