The most important at a recent Knicks game in New York City wasn’t one of the players or even a VIP in the stands, but rather a man known simply as Rob. You see, “Rob” is a part of the Improv Everywhere group and in this great gag, the group managed to get a good portion of an entire stadium to chant, cheer, and call out Rob’s name in hopes that he’d find his way back to his seat and his friends. [via]

Check out Improv Everywhere for some photos from the Where’s Rob stunt. By the way, can somebody confirm that this particular Improv Everywhere stunt was filmed with a slightly higher-end camera than usual? The video looks superb.