Mag+: a beautiful concept digital magazine reader

Mag+ from Bonnier on Vimeo.

The Bonnier Corporation’s R&D unit created this amazing concept video for a digital magazine reader called the Mag+. The video was made in conjunction with the London design consultancy BERG to figure out just how users might retain the traditional magazine feel and look while embracing a totally new device to read it on. [via]

In a way, the Mag+ isolates the text and images in each article allowing you to focus only on one at a time, very much like how one would actually read a magazine. It’s far from development, but the Mag+ actually looks like the first reading device to focus primarily on the user experience and not just converting text to digital.

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